About Tyler Ziton

Early Life

Tyler grew up in Orlando in the 90s. His mom taught graphic design at the local college and his grandfather owned a retail shoe store. At 5, he began sketching logos in Photoshop and learning the basics of design and sales.

Combined with the close proximity to Disney World, he watched what customers were buying, and more importantly – why.

Early Professional Life

At 18, Tyler moved to California, where he worked at Apple, then Headspace. He learned how these businesses operate internally, what makes a good product, and what keeps customers coming back.

But in 2019, an autoimmune condition had taken over his life. Many days he couldn’t make a fist. Which was a problem as typing was his job and dictation didn’t fully work.

Burned out, he quit his job and moved into a van. He adventured along the California coast, lived off his savings, and allowed himself to reset and focus on his health.

Finding SEO

While searching for a new skill, Tyler found a passion in writing. He discovered blogging, and combined it with his technical background to learn SEO. He went to his local coffee shop (where he later met his wife) and wrote a blog post a day for over 400 days in a row.

At first, the blogs and websites were terrible. But he learned what worked and grew his audience to 5 million readers. With display ads, he developed a decent passive income.

The 2023 Crash

Then in September 2023, a Google update took down 95% of publishers overnight, Tyler included. With the rise of AI, independent blogs became irrelevant.

Grieving for his business for several months, Tyler noticed a few types of websites were alive and well, and ecommerce was one of them.

He found that the exact same system he developed still worked perfectly well for those businesses.

So, he created an offering, launched Ziton Digital, and began to work with small clients. He continued to grow his client base until he found a sweet spot in his skills and passion for Shopify businesses doing $1M and up.

Today

Today, Tyler works with a curated handful of Shopify brands, where he helps them build organic revenue systems.

While SEO brings in traffic, he later added AI search, and CRO (Conversion Rate Optimization) services to help businesses not only attract customers, but convert them into sales.

Tyler currently lives in Austin, Texas with his wife, Alexis, and their dog, Nobu. In his downtime, Tyler enjoys cooking, calisthenics, and reading – currently Red Rising, Built to Sell, and The Alchemist.