Brands I’ve helped grow
“I love seeing the tremendous progress on the SEO front!! Thank you for the collaborative approach. Excited for what we are doing and what is ahead.”
THE PROBLEM
Your traffic doesn’t buy anything
You’ve tried blog posts, keywords, maybe an agency. Clicks went up, sales didn’t, and nobody could tell you why.
THE SOLUTION
Rank the pages that make money first
KEYWORD RESEARCH
1. Map every keyword to one page
I pull your Search Console, crawl the store, and give your top 100 pages one keyword each. No guessing and no cannibalization.
KEYWORD RESEARCH
1. Map every keyword to one page
I pull your Search Console, crawl the store, and give your top 100 pages one keyword each. No guessing and no cannibalization.
PAGE OPTIMIZATIONS
2. Rebuild the pages that should rank
I rewrite the title, H1, top copy, and FAQs on the collections buyers land on, then link them so Google knows they matter.
PAGE OPTIMIZATIONS
2. Rebuild the pages that should rank
I rewrite the title, H1, top copy, and FAQs on the collections buyers land on, then link them so Google knows they matter.
CONTENT SYSTEM
3. Publish content that sends buyers
I build clusters around the questions people ask right before they buy, and retire the posts that dilute your site.
CONTENT SYSTEM
3. Publish content that sends buyers
I build clusters around the questions people ask right before they buy, and retire the posts that dilute your site.
MY WORK
Recent projects
- +36% total sales
- +102% from Google search
- 5,141 orders, +35%
Last 12 monthsExclusive Beauty Club
$4.66M $5.64M
- +21% total sales
- +71% from Google search
- 42,085 orders, +19%
August YoYFieldsheer
$20.7K $42.2K/mo
- +104% total sales
- +138% from Google search
- 525 orders, +50%
“Tyler is doing a great job. We’re up 20-25% vs last year. He brings real energy and support to the day-to-day.”
FAQ
Common Questions
Why Didn’t SEO Work the Last Time We Tried It?
Most of the time the work went into blog posts and a rankings report, and nobody touched the collection pages where the sales happen. Traffic went up, Google sales in Shopify didn’t, and that’s the gap you noticed.
I start with a keyword map of your top 100 pages so every collection owns one search, then clean up the technical issues that cap those pages. Content comes after, and it points at the pages that sell instead of floating on its own.
Is SEO Worth It If Our Ads Are Already Working?
Ads stop the day you pause them and the cost per order climbs every year. Organic keeps sending buyers after the budget is gone, and it compounds month over month instead of resetting.
Most brands I work with keep running Meta and Google. The goal is that ads aren’t the only channel keeping the store alive, so a bad CPM month doesn’t turn into a bad revenue month.
How Long Does Shopify SEO Take to Show Results?
Technical fixes and collection page rewrites usually show up in 4 to 8 weeks, because Google already knows those pages and just needs a reason to move them. New content takes 3 to 6 months to build up.
I report Google sales from your Shopify every month, so you see which piece is moving and when. The early wins come from pages that already have rankings, which is why I start there.
Do We Have to Publish a Blog Post Every Week?
No, and most stores are publishing too much already. What matters is a small set of posts aimed at the questions people ask right before they buy, each one linking into the collection that answers it.
A lot of month one is retiring old posts that pull authority away from the pages that sell. Fewer posts, better targeted beats a content calendar nobody searched for.
Does SEO Still Matter Now That Google Shows AI Overviews?
AI Overviews pull from pages that already rank and answer the question directly, so the same page and content work that ranks you is what gets you cited. The two aren’t separate projects.
I run them together on every retainer. The pieces specific to AI, like checking what ChatGPT says about your brand and fixing it, are covered under AI search optimization for Shopify. Either way, ranking well still comes first.
What Happens to the Traffic Once It Lands on the Page?
Ranking a collection page and then losing 99 of every 100 visitors on it wastes the ranking, so I look at conversion on every page I optimize. The copy, the layout, and the path to the product all get checked.
When the bigger problem is that shoppers arrive and don’t buy, that’s the Shopify CRO services side of the work. On most retainers SEO and CRO run together, since traffic and conversion are the same number in Shopify.
START TODAY
Want to see which pages are leaving revenue on the table?
Book a call. I’ll pull your Search Console before the call and show you the three collection pages that should be ranking and aren’t, whether you hire me or not.
START TODAY
Want to see which pages are leaving revenue on the table?
Book a call. I’ll pull your Search Console before the call and show you the three collection pages that should be ranking and aren’t, whether you hire me or not.