You should run an A/B test for at least two full weeks, and keep it running until it reaches the sample size you calculated before starting. For most stores that means two to four weeks. Calling a winner early because the graph looks good is the most common way to get a wrong answer. Here…
You should not A/B test with low traffic in most cases. Under about 1,000 conversions a month, a real test takes months to finish and usually ends in a coin flip. Small stores get faster wins from fixing obvious page problems and copying what already converts elsewhere. Key Points How Much Traffic Do You Need…
A store getting traffic but no sales usually has one of four problems: visitors with no intent to buy, a site they don’t trust, product pages that don’t sell, or speed that drives them off. The traffic is rarely the problem. The match between the visitor and the page is. Key Points Check What Your…
Visitors add to cart but never check out mostly because of surprise costs, forced accounts, and long checkout forms. Baymard puts average cart abandonment at 70%, and among shoppers who were actually ready to buy, 40% quit over extra fees. Almost all of it is fixable without a redesign. Below are the real numbers behind…
Free shipping wins for most stores, because 75% of shoppers in FedEx’s consumer research picked free shipping over fast shipping, and about half will back out of a purchase that doesn’t qualify. The real decision is how you fund it, not whether shoppers want it. Below is where free shipping pays off, where it quietly…
You can run CRO tests today without any tools, because the biggest wins on a Shopify store come from fixing things you can see with your own eyes. These eight tests use nothing but your Shopify admin, Search Console, GA4, and your phone. Each takes under an hour, and I tell you what to look…
Between mobile and desktop, most Shopify stores lose the most sales on mobile, where most traffic is and conversion is lowest. Around seven in ten visits come from a phone, yet desktop still converts far better. That gap is unclaimed revenue. The fix is removing the friction that only exists on a small screen. Here…
Behavior signals show where customers drop off: the clicks, scrolls, searches, and exits right before shoppers leave. Most owners only watch conversion rate, which hides where and why. The five signals below live in free tools like GA4, Search Console, and Clarity, and each comes with the number, the cause, and the fix. Key Points…
Cart page mistakes cost you sales at the moment a shopper decides whether to trust you enough to pay. Most Shopify stores treat the cart as a pass-through screen and lose orders they already earned on the product page. The five mistakes below show up in almost every audit I run, and each has a…
You run a CRO audit by pulling your funnel numbers from Shopify, finding the biggest drop, and walking that page on your phone to list every friction point. Rank fixes by impact and effort, ship the top ones, and retest in two to four weeks. You can do it in an afternoon with free tools…