CRO

You should run an A/B test for at least two full weeks, and keep it running until it reaches the sample size you calculated before it started. For most stores that means two to four weeks, and never past eight. Calling a winner early because the graph looks good is the most common way to…

No, you should not A/B test with low traffic, and by low I mean under about 1,000 conversions a month. Below that line a real test takes months to finish and usually ends in a coin flip. Most of the “testing for small sites” advice comes from the companies that sell the testing tools. Why…

A store getting traffic but no sales has one of four problems: visitors who never meant to buy, a trust gap, product pages that do not answer the shopper, or a leaky checkout. Littledata puts the average Shopify conversion rate at 1.4%, so 1,000 visits should bring about 14 orders, and under 5 means one…

Visitors add to cart but never check out mostly because of surprise costs, forced accounts, and long checkout forms. Baymard’s average across 50 studies puts cart abandonment at 70%, and 40% of shoppers who were ready to buy quit over extra fees alone. Most of it is fixable in an afternoon, with no redesign. Below…

No, free shipping does not always win: for most stores under a $75 average order it wins the conversion and loses the margin, so the play is a threshold, not a blanket offer. FedEx found 75% of shoppers pick free shipping over fast shipping and 81% will spend more to reach a minimum, and I…

You can run CRO tests today without tools, and the biggest leaks on a Shopify store are things you can see with your own eyes, like a buy button below the fold or a shipping cost that shows up too late. These eight tests use your Shopify admin, GA4, a friend, and your phone. Each…

Behavior signals show where customers drop off, since they record the click, scroll, search, or exit right before a shopper leaves, while conversion rate only records that they left. Five of them live in free tools you already have. This guide covers each one, what bad looks like, and the fix. Key Points Signal What…

Cart page mistakes cost you sales, and the cart is where a shopper who already wants the product decides whether to trust you with a card, and Baymard puts abandonment at that point at 70.22%. Most Shopify stores treat the cart as a pass-through screen. These five mistakes show up in almost every audit I…