Product page CRO tests lift revenue faster than any other test on a Shopify store, since the product page is where the buy decision happens, so a 10% lift there shows up in orders the same week. Baymard scores 51% of product pages as mediocre or worse, which is a big part of why so…
Between CRO and SEO, fix CRO first if your Shopify store gets more than about 1,000 visits a month and converts under 2%: moving conversion from 1% to 2% doubles revenue in weeks while doubling traffic takes most of a year. Fix SEO first only when there is nothing to measure yet. I sell SEO,…
Bottom of funnel content examples that convert are the pages that answer a shopper’s last question before checkout, like comparisons, buying guides, and best-of lists, since a shopper there already wants the product and needs a reason to pick yours. These 13 pull less traffic than how-to posts and close more of them. Here are…