Product page CRO means testing changes to your product pages so more of the people who land there buy. The product page is where the money decision happens, so a small lift shows up in revenue fast. The 12 tests below are the ones I reach for first with clients, each with what to change…
Between CRO and SEO, fix CRO first if your Shopify store gets traffic but converts under 1 to 2%, and fix SEO first if you get almost no traffic, because you cannot test what you cannot measure. Most stores I audit are in the first group; more SEO just fills a leaky store. The math…
Bottom of funnel content is what you show shoppers who are almost ready to buy. It answers the last few questions standing between a visitor and the checkout button. The best examples do not chase traffic, they close the sale. Here are 13 formats that turn ready buyers into paying customers. These are thirteen examples…